The three major German car companies are the subject of Jaguar's clever marketing strategy. Audi, Mercedes and BMW, or more precisely their logos, are turned into delicious-looking dishes that you might want to eat but will never take seriously.
Audi's four rings are turned into a delicious-looking extra-large pretzel, while BMW's roundel is a blueberry and cream desert. Mercedes seems to be the worst off, as its star is a cutout between three slices of what looks like quiche. Yummy!
These print ads were put together by an agency called Y and R from Toronto, Canada, under the supervision of executive creative director Israel Diaz, who has worked with a number of other car companies, including Kia and Ford.